lab
Pharos
pharos is a product developed by appamics GmbH from Basel based on iBeacon technology. Beacons are small Bluetooth LE transmitters that can be permanently installed. The beacon radio signals are received by mobile devices and interpreted by an iOS or Android app. The distance to the transmitter can be calculated based on the signal strength. Based on preset parameters, targeted marketing push information can then be transmitted to the customer, for example.